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Content Marketing Trends For 2013: 5 Questions With Joe Pulizzi, CEO Of The...
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z...
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4 Ways To Make Your Content More Mobile-Friendly
Mobile web browsing is expected to surpass desktop web browsing this year. We’re using our mobile devices, especially our smartphones, on the way to work, in stores, and during meetings, conversations...
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Humor In Marketing: Why It Works, A Harsh Reality, And How To Do It Right
One of the best and most valuable talents a human being can have is saying, writing or producing something that makes people laugh. It’s memorable, influential, fun and inspiring. It’s a talent that...
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Muscle Cars And American Pride: 5 Questions With Jim Cardona, COO Of American...
American Autowire is the manufacturer of the industry’s finest OEM restoration, modified restoration and universal wiring systems for classic cars and trucks. Automobile restorers and enthusiasts turn...
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Why The Customer Is Not Always Right And It’s Okay To Say So
In my former life as a Creative Director in radio, we had a new client who sold blinds to homeowners. It was one of those “we bring the store to you” deals. You schedule an appointment, and this...
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Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of...
The Jersey Shore Convention and Visitors Bureau is the fastest-growing destination marketing organization in New Jersey, promoting the Jersey Shore region as a destination for individuals and...
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Sidebar Content: What’s Helpful And What’s Not
I sometimes refer to the sidebar as the sausage of a website or blog because that’s where people feel the need to stuff every widget and plugin on the face of the earth. Not sure where to place...
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7 Reasons Why Your Blog Is Unreadable
I read a lot of blogs. I like to learn new things and hear different perspectives from different people. I love the fact that I can read a good blog and be a little smarter than I was five minutes ago....
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3 Tips For Writing A Better Press Release
Sending out a press release is cheap and relatively easy. That’s one reason why everyone does it. Some press release services certainly have more credibility than others, and many are free. For about...
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Questions That Readers Want Answered In Your Marketing Content
You know how many business owners wanted to punch me in the face because I told them nobody cares about their business? Fortunately, none have followed through on that impulse. But a few made me...
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The Most Important Characteristic Of Great Marketing Content Is…
I can probably guess the top three responses. You need to have your own point of view! You need to be creative and clever! You need to be original! Yes, having a unique point of view is critical if...
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3 Things Your Competitors Love To Hear You Say
I was speaking with a prospect about ghostwriting blogs for her clients. When we finally got to the topic of price, she told me her main resource for content had been charging her $15 per post. After...
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Why You Can’t Become An Expert Writer In 3 Or 8 Or 26 Steps
A few weeks ago, I received an email solicitation from probably the most well-known press release distribution service in the country with a headline that read, “Become an Expert News Release Writer in...
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Why You Need To Write For Your Audience, Not The Grammar Police
The great David Ogilvy once said: “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language...
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How To Self-Promote Without Shamelessly Self-Promoting
There’s a difference between self-promotion and shameless self-promotion. A big difference. Shameless self-promotion involves constantly mentioning your business, your services, your qualifications and...
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More Content Or Less Content? Wrong Question.
This is a question I get asked and see debated all of the time. I’ve worked with a few clients who were just starting a blog and they all asked how often they should post. What’s too much, and what’s...
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7 Ways Content Marketing Can Help You Close Sales Faster
I recently got involved in a Linkedin group discussion about an article that equated content marketing to giving away free stuff. It claimed that a large segment of the population doesn’t place much...
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Tear Up The Death Certificates: These 4 Marketing Platforms Are Alive
I’m not a fan of articles that claim something is dead. Quite frankly, that’s never the case. Headlines that channel the grim reaper are usually lame, overly dramatic gimmicks designed to get more...
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The Single Biggest Blunder A Business Can Make
Let me start by sharing the shortest story ever. I once went to KFC and was told they were out of chicken. I was pissed. The end. The moral of the story? KFC committed the single biggest blunder a...
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7 Questions to Ask Yourself Before You Hit Publish
When you’re ready to publish your latest stroke of brilliance, it’s common to have an itchy trigger finger. Never before has the wit and wisdom flowed so effortlessly and elegantly from your brain to...
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